A habit coach with amazing guidance. Like a great friend that reminds you how good it feels to reach your goals and how to get back up when you fall.
I appreciate what Fabulous is trying to do, and I think this direction is actually really interesting. However, bundling "you agree to our TOS by continuing" with the CTA for setting a wake-up time, or using weirdly-worded false choice options ("Yes I want to succeed" for enabling notifications) inherently makes me distrust the intentions and motivations of the app. It feels psychologically manipulative in an opaque way, whereas something like this should - in my opinion - edge towards transparency.
The app gets annoying with its constant (and noisy) notifications and the company seems more like a carnival - bright lights, noises and shiny things that distract you from the creepy guy taking your money at the door.
Questionable Subscription and Privacy policy practices - they seem more driven to keep you clicking then properly follow GDPR privacy policy standards by bundling multiple actions into one and using unclear language as Arman pointed out. It feels like they are using their behavioural psych background to manipulate.
Would definitely not recommend - their subscription models are shady, their customer support policies questionable and I think that attitude is subtly repeated throughout the application
What an awesome little app! I've been using it on Android for a week now and I'm loving it so far! My morning routine has definitely become much better, the morning reminders help me keep on track and I love the scientific approach and insights from behavioral science. Great job!