We started Empathy Wines with a radical new way of selling wine, and ambitious goals. We want people to pay less for great, authentic wines by delivering them direct to their door, while shining a spotlight on top-tier grape growers, the unsung heroes of the wine world. Founded by Gary Vaynerchuk, Jon Troutman, and Nate Scherotter
Interesting to see this, didn't Gary get his start with selling Wine? Cool to see he still sees value in this Business model. I know my Girlfriend will for sure be taking out a subscription 💃
@aaronoleary Yes, with Wine Library. I didn't expect this from Gary, but it makes perfect sense, and I love the story behind the company. It's a great price too!
@aaronoleary Probably worth noting that it's a completely different business model to anything he's done before. It's Direct To Consumer.... which is totally hot right now, and I suspect will be the business model that really puts the nail in the coffin of the traditional retail model
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