In a Blue Apron world, where the food is curated remotely and shipped to you, this strikes me as the correct approach to building a coherent alternative. Car2Go vs Uber. Also an interesting way to harness the 'local food' movement - here's, personalized, what you should eat; the recipes that fit, and, in-app 2.0, this is how you can seamlessly source that foodstuffs on the reg.
