@katesegrin Honestly? When I work with clients on their design, they almost always lack the basic understanding of importance of design. I probably get an email a week from people with finished apps that want me to "make it pretty". Design should be a consideration from the very beginning.
This book explores different ways founders can implement design themselves and gives examples on other businesses that do it. It will perhaps even expand the definition of design for some.
My Octocat by Github
Simplecast
My Octocat by Github
Remoteur
Simplecast