🕷We will monitor up to 1000 pages of your competitors' sites. 🔎We look for changes. 🏙We screenshot + extract text & html changes. 🎯We use AI to detect key changes (and ignore false positives). 🤖We use AI to categorize pages & changes. 📬We email you weekly reports. 🚂Zero config (just give us top level URLs). 🦆Deep competitive intelligence.
This is the 2nd launch from Deep Dive Duck. View more
Election 2020 Web Change Monitor
We crawl candidates' sites and use ML to surface key changes
We're tracking changes to US Election 2020 campaign sites: Bernie, Biden, Trump, Warren, etc. We trained a model based on key changes detected in prior campaigns. Explore code, content, and visual changes for each candidate's site, with key changes highlighted
We're really excited about the data we've captured so far!
We've detected key changes from Bernie Sanders in terms of immigration, from Elizabeth Warren in terms of revenue, and from Donald Trump in terms of his website's Terms and Conditions.
(Take a look at the links near the top for key changes detected to-date.)
Here to answer any questions you might have!
We had an eventful PH launch ;) We somehow ended up getting launched unexpectedly at midnight vs 6am... not ideal, but ok. *But* it turned out no one could upvote us. Fortunately, PH staff reset us to launch at 6am... but perhaps w/o the "freshness boost" (as we had already used ours up while live at midnight). 😂😅
Congrats on the launch, Peter! This will really help with keeping on top of candidates’ changing positions. I’d love to see this represented visually as a timeline
@tela great idea, Tela, thanks. Yeah, an overall dashboard is something we have thought about... finding a way to visually represent is tricky. I suspect it might be like the little "Github flare chart" that shows commits over the past year on a day-by-day basis. This way, users could spot trends and so on.
@petebray I think a timeline view with a filter toggle for changes, and another for news events would be an easy way to do it. I think the value here is the context of these changes in the broader political milieu, and less about the data view
@tela thanks, that's good insight. The political monitoring in many ways is a fun example we use simply because they change their content so frequently and so notably (e.g., some of the issues pages). Most prospective customers want to monitor competitors, which mainly means tracking exec bios, locations, new products, pricing, and so on. Often, they want this coupled w/ other competitive insights, such as social media, blogs, LinkedIn, and so on into "battle cards" or the like. So we're thinking of how we might wrap other services together to supplement into a dashboard that provides change analysis, but all the rest too. Tricky row to hoe...
Wow, As a marketer I've had about 5 epiphanies of different applications of this data. From competitive SEO monitoring, to content governance, to optimization workflows I'm so inspired. The fast visualization of the content updates is so helpful.
Nice Work!
@nathan_c_bowser Thank you Nathan! Placing our bets in the right industry and use case is one of the trickier things we're facing... we also think there are a lot of uses, but zero'ing into one is challenging. We also want to make sure we build enough of a "moat" as the core use case, while technically actually quite difficult when you dig into it, often can invite more competitors. So we're thinking about how to up-level the data we capture with machine learning, metrics, and other valuable data stories for in-the-weeds analysts *and* C-level execs. That's the hope anyway :)
Fathom Lexicon: ChatGPT enabled glossary
Fathom Lexicon: ChatGPT enabled glossary
1Brand
Fathom Lexicon: ChatGPT enabled glossary
1Brand
Fathom Lexicon: ChatGPT enabled glossary
Fathom Lexicon: ChatGPT enabled glossary