Coldreach uses AI to find who need your product right now, by scanning for buying signals hidden in job posts, news, LinkedIn, etc., and suggests the relevant messaging to stand out. Book 3x meetings without adding SDRs.
Hey PH community 👋!
We're pumped to launch Coldreach today - AI for finding leads that need your product right now. 🚀
We've helped 40+ sales teams book more and better meetings with decision makers from Fortune 500 to early-stage startups.
📖 Story behind the scenes 📖
@hankelbao and I founded 2x startups together, 3 pivots. I led sales in both startups and spent 1000+ hours on cold outbound - emails, LinkedIn, and cold calling - I've done it all. Till today, we still book 70% of sales meetings via outbound channels, with the help of our own tools (duh).
Our previous idea was to build an AI SDR, for writing personalized cold emails at scale. To our surprise, we didn't see a big difference in performance of AI-personalized emails and a templated one: Open rate was higher, but our customers weren't booking a lot more sales meetings.
Eventually we found the problem - Our users created lead lists with Apollo / ZoomInfo, based on filters like industry, size, and titles. Since no product can help everyone, 80-95% of people in the target list simply don't need their product at the time of outreach.
Even with a perfect email, you can't sell a product to someone who doesn't need it. The realization led to the creation of Coldreach - AI for finding people who need you.
🤔 How does it work?
Public information about a company, like job descriptions, positions hired, news, 10k reports, tell A LOT about their internal priorities and problems they face.
We use AI to analyze them at scale, to find signals on who needs your help.
✅ Step 1: Tell us about your product - What problem it solves and who it is for
✅ Step 2: We suggest buying signals that indicate a need for your product
Example signals
1. CRM integration product: Find who's hiring engineers, where the job description mentions building CRM integrations / experience with Salesforce API
2. Corporate Travel Planning: Find who hired 5+ positions that require frequent travels recently.
✅ Step 3: AI scans your ICP market, generates a target leads list, ranked by strength of the buying signals 📶
✅ Step 4: AI highlights evidence for why they are ready to buy, and suggests the right messaging to scale relevant outreach + book 3x meetings
We're looking forward to helping more sales teams crush quotas, and learn from your feedback to make Coldreach better!
@hankelbao@shen_xh Coldreach's focus on identifying leads with an immediate need for a product is a unique and valuable approach to outbound sales. By analyzing public data for buying signals, you're addressing a critical challenge in lead generation.
Questions for Clarification:
- What type of public data does Coldreach analyze to identify buying signals (e.g., social media, news articles, company filings)?
- How does Coldreach prioritize leads based on the strength of buying signals?
- Can Coldreach integrate with existing CRM or sales engagement platforms?
Potential for Collaboration:
As a developer with experience in data analysis and sales tools, I'm interested in how Coldreach's technology works. Here are potential areas for collaboration:
- Integrating additional data sources to enhance lead profiles.
- Developing more sophisticated lead scoring models based on multiple buying signals.
- Integrating with sales engagement platforms to automate outreach based on lead insights.
I'd like to learn more about Coldreach's technical architecture and explore opportunities to contribute to its development.
@max_savonin1 Great questions Max!
1. Data sources: job openings, hiring history, recent hires, news articles, 10-K filings, public announcements, LinkedIn, Glassdoor, and a few custom data sources
2. Prioritization: We allow you to assign weight to each buying signal, and leads are ranked by the total number of signals matched * signal weight
3. Yes, we integrate with most CRM + sales engagement platforms.
We're not looking for additional developers atm, but feel free to drop me a note at shen@coldreach.ai and happy to stay in touch!
Dang when you say "deep", you really mean it. That's pretty cool that AI digs into job postings, 10-k and other publicly available information to find signals to sell. That's pretty smart!
I think it is totally possible that the product could support things like giving it a list of their customers and their main reason to buy, and get suggested signals to watch out for! Curious if that's on you roadmap?
Congrats on the launch @shen_xh and team!
@oleksandrauckun Thanks a lot for the feedback! We decided not to include a video demo in the launch as we thought the images + descriptions were clear enough to convey what we do.
I'm more than happy to record a short Loom demo for you if that helps - Feel free to ping me at shen@coldreach.ai!
@shen_xh
+1 for your copy, it IS compelling,
+1 again for offering a loom video, can I get that too?
I’ll drop you an email from my Ascenda.one address.
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