Create and publish user onboarding, product tours and tooltips without engineering.
Chameleon allows you to create beautiful product guidance that helps, guides, and delights your users throughout their journey.
Insights from 15m product guidance experiences 📊
We analyzed 15 million tour and tooltip interactions to help you create better experiences for user onboarding, feature releases, and other key flows. 💡
Read the report to learn how users interact with this important component of product adoption.
Hi Pulkit, this is one its kind reports on product tours. Quick thoughts:
- I guess product tours make a real use case for relatively complex products, specifically in B2B. For instance, where users need to setup a workflow as a pre-requisite to use the product. Do you have any industry-specific numbers or for the product size/scale?
- In my experience, product tours are rarely required and these work best (as you right said about 123%) when customers can watch it on-demand. For all my clients who offer to setup a demo call for their product, I have never said yes. If I cannot onboard myself smoothly enough (with right onboarding steps and UX text), it is a design friction (in 9/10 cases).
But as I said, product tours make sense in specific and complex products!
phew! we've been working on this report since the start of the year and I'm so excited to finally release this data out into the world. Big thanks to @_pulkitagrawal for helping shape and refine it.
I've always been surprised on the lack of benchmarks and statistics that help Product teams build better guidance, so absolutely jumped at the chance to query Chameleon's huge pool of data and extract useful learnings. 🤓
Is this report helpful? What else would you like to see covered in a future release that would clear up your product guidance questions?
Chameleon enables product teams to create personalized in-app experiences like tours, tooltips, and surveys without coding. It delivers value by improving user onboarding, feature adoption, and engagement while gathering valuable feedback directly within your product.
After generating your infographic, you can use our powerful editor to fully customize the design. We use Chameleon for product tours in the editor to make it fast and easy to learn how to edit. We also use their AI-powered Help Bar to help you answer questions you have about the tool and where to find features.
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