Beautiful app from @dtrinh, one of the original designers at Path. It’s a great and simple way to share all the fun stuff in your life that never feels right to post everywhere else. I love the simple grid of the timeline and how videos and photos can coexist so well.
PHers - stop using this app. it was great when just us cooler hipper early adopter influencers were on it. now you're ruining it with pictures of your mundane life.
@rrhoover I think apps like Caps create do a few things:
1) Drive awareness with a novelty mechanic
2) Awareness leads to instant market for their second app Libre (seems to be a writing app of some kind)
3) Use as a test for UI interactions. Interestingly enough, it's #3 that brought me back again and again. I had fun interacting with the UI more than the message itself. That's a paradigm not yet seen in messaging—actually Path had that in the beginning.
@alexhorre re: #2, @dtrinh and team reveal on their homepage that Cap isn't the only app they're working on. He shared a little bit about it with me a few days ago privately and I'm not sure how much he wants to share publicly yet... Danny? ;)
This "constellation app" strategy (companies building multiple independent yet interconnected apps) seems to be increasingly common. Facebook/Instagram (Slingshot, Hyperlapse, Poke, the upcoming Bolt) cc @mikeyk, Foursquare (Foursquare 8.0, Swarm) cc @dens, and Path (Path, Path Talk) cc @davemorin are a few that come to mind.
It's reminiscent of mobile gaming, where big studios eventually build a platform around their portfolio and effective cross-promotion between titles is the key to sustainable success.
@rrhoover Apps are the new features. Apps are the new LP. Or, as I like to think of it: Apps are media. Stay tuned, we have some interesting things coming down the pipe.
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