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Congrats @jason_atkins and the Cake team! I am a big Cake fan - have used the product for some time now and makes life a whole lot easier in the equity management department. Kudos!!!
Not just a brilliant product, these guys are walking the walk by developing the kind of work-to-live culture that makes Australia such a unique place to build. Kim and Jason are proud dads who showed me balance is achievable by organising free yoga lessons and literally dragging me outside for a surf during our first meeting, something I'll be forever grateful for.
Cake Equity enjoys huge brand awareness and loyalty among the Aussie tech startup community and it's great to see @jason_atkins and the team launch it on PH because this is the equity management platform that I used to dream about when I was a founder, and I recommend it to my portfolio companies every time.
I've known the team from Cake for years and they are awesome contributors to the startup ecosystem. They want startups to succeed. I know dozens of startups that use Cake and I have actively referred them for a long time. I invested in one of their early seed rounds and our new startup Sequential uses Cake to manage our ESOP and Cap Table.
I don't usually comment on product hunt posts, but I've been waiting for Cake to post for so long! They're killing it in Australia, and I don't know a serious startup that isn't using them. It's exhilarating to see that they are now scaling internationally.
As an investor, super helpful to log in and have a number of our portfolio companies using Cake - keeps our ownership clear and documentation all in one place! Great for our startups with global teams to have their employees equity in Cake seamlessly and a great motivator for their teams! Love this product!
Love Cake! Used by numerous startups I'm involved with. Amazing experience both from startup and investor side of the coin. They also have a HEAP of amazing free resources on their website across all things equity.
Cake Equity