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Love Cake! Used by numerous startups I'm involved with. Amazing experience both from startup and investor side of the coin. They also have a HEAP of amazing free resources on their website across all things equity.
Congrats @jason_atkins and the Cake team! I am a big Cake fan - have used the product for some time now and makes life a whole lot easier in the equity management department. Kudos!!!
Not just a brilliant product, these guys are walking the walk by developing the kind of work-to-live culture that makes Australia such a unique place to build. Kim and Jason are proud dads who showed me balance is achievable by organising free yoga lessons and literally dragging me outside for a surf during our first meeting, something I'll be forever grateful for.
Cake Equity enjoys huge brand awareness and loyalty among the Aussie tech startup community and it's great to see @jason_atkins and the team launch it on PH because this is the equity management platform that I used to dream about when I was a founder, and I recommend it to my portfolio companies every time.
I've known the team from Cake for years and they are awesome contributors to the startup ecosystem. They want startups to succeed. I know dozens of startups that use Cake and I have actively referred them for a long time. I invested in one of their early seed rounds and our new startup Sequential uses Cake to manage our ESOP and Cap Table.
I don't usually comment on product hunt posts, but I've been waiting for Cake to post for so long! They're killing it in Australia, and I don't know a serious startup that isn't using them. It's exhilarating to see that they are now scaling internationally.
As an investor, super helpful to log in and have a number of our portfolio companies using Cake - keeps our ownership clear and documentation all in one place! Great for our startups with global teams to have their employees equity in Cake seamlessly and a great motivator for their teams! Love this product!
Fun UX/UI! It also eliminates the headache of all the elements that go into cap table management, employment stock options, and managing SAFEs/Convertible Notes.
Cake Equity