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Amazing set of tools for brand identity, experiments etc. A must-have tool for efficiency.
I have not been more pleased with a Service I've purchased in quite some time. As a serial business founder, my time (like all of yours) is valuable. When it comes to something like branding, I know what I want in my head, but I don't have the skill or the desire to create all of the various deliverables in their various formats. And nothing against designers, I've worked with several GREAT ones. I've also worked with some not-so-great ones and wasted a lot of time and energy. On top of that, I think we all intuitively know that branding is more important for some business verticals than others, or whether you intend for the venture to be a side project or a primary focus, etc. Long story short, for the money I spent and the time I saved, I could not be happier. I do have ONE COMPLAINT! It's that Brandmark doesn't have a referral program (at least not one I was able to find) so I can promote the hell out of it to my audience.
So I don't have to buy anything; I just screenshot it and edit it so I don't pay any money.
While not definitive, measurement and assessment of a design artifact can be supplemented by an impartial algorithm. The score can help with a subjective, human decision.
