Bloom is a great service for moms from early pregnancy through early childhood. It has been growing rapidly in an organic way, as more people discover it as a resource. Thanks to the anonymity available, moms can get real and very personal questions answered in a way not available in their social networks. This makes for a highly valuable experience, and the rapid response rate of under 3 minutes per question closes the value loop. Install Bloom and read the discussions and you will see the depth these women reach with regards to their new family experiences.
Bloom's concept of extending conversations to commerce is fundamentally strong. The trust moms engender through the relationships built within the community enables easier purchase decisions for items necessary for the health and safety of their children.
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