Name: Black 3.0
Rating: 1.5 (2 reviews)

Black 3.0 is a super special acrylic paint. We have spent nearly 2 years tweaking its formulation to create a black that absorbs 98-99% of visible light! Quite simply we've created the blackest black acrylic paint.

The idea is good but the product fails to deliver to a degree that borders on fraudulent, especially as this is their third attempt. It doesn't look as black as ordinarily black things, more like a dark grey. If you bought an OLED TV and the blacks looked like this, you'd send it back. As others have said it also attracts dirt in a really terrible way, must be tacky or something because it gets these like white smears, further negating it's supposed "void" properties. Wish I'd read reviews before wasting money on it, thank God I only used a smidge

Black 3.0 paint is frustrating, to say the least. It clumps, creating horrible surface texture. It flakes. It is decidedly not durable. I’ve sanded it off and reapplied a few times using different concentrations to no avail. It’s very black paint but when my US Art supply black gesso out performs the the black 3.0 in every category other than the level of light absorption, my only conclusion is Black 3.0 is expensive paint that is of poor quality. Musou Black has some of the same durability issues as Black 3.0, but they let you know that on the label. The Musou is 100% better as it goes on smooth and doesn’t immediately clump. It’s kinda meta, but I wish I had read this review before buying Black 3.0.

Hi Everyone! Thanks @Chrismessina for hunting us !! I'm Stuart and I created Black 3.0 :) it's lovely to be here and meet you all! Black 3.0 is a super special acrylic paint. We have spent almost 2 years tweaking it's formulation. Last November we shared a beta batch of black 3.0 with 1000 artists and after their feedback and thoughts we re-formulated it into the best black we could possibly make. Quite simply we've made the blackest black acrylic paint which absorbs between 98 and 99% of visible light. We started working on Black 3.0 because we heard the artist Anish Kapoor had exclusive rights to vantablack (a scientific process to coat things in the blackest human made substance). All the artists around the world were really annoyed because it would've been SO COOL to have our work coated in vanta but the company that invented it flat out refused. So a couple years ago I created and shared the PINKEST PINk with all artists EXCEPT KAPOOR, when you added it to cart on the site you had to agree to a legal declaration that you wern't Kapoor and wern't going to share any with him. I wanted to give him a taste of his own medicine and teach him to share his colours. Sadly he got hold of the pink and dipped his middle finger in it and posted on instagram. Everyone was so upset, and since then I've been working really hard on a super black, blackest black paint for all artists except him! We've done that and I think it's awesome. So we've put it on kickstarter to fundraise to get it into production on a big scale (our little studio can't make something that complex - although we have made and shared several crazy art materials). Anyway, I hope you guys like what I've come up with and I'm here if you've got any questions or thoughts. Stuart x x

@stuart_semple This is an interesting story behind a creation.

@amelia_clark thanks! It's amazing where inspiration for things can come from :)

@chrismessina @stuart_semple Made me think of the black holes that cartoon characters would paint and then jump into, the kinda thing where a train would come out and smash Wile E Coyote. And then I realised, Kapoor is the artist who designed the black-painted bottomless pit that a tourist fell into... so, I guess, I was kinda right.