Hi @eriktorenberg,
1) I built this out of a personal need, sounds cliché but it's true. During Soccer European Championship in 2012 I couldn't find a way to make custom bets with my friends who were away, so I decided to mock something up. It then evolved (a lot) to become Betify.
2) We are solving an engagement problem. Through research we found out that 90% of brands' fans and followers are inactive online. They don’t like, comment or share the posts. The main reason is because they have no incentive to get involved. With Betify we provide them fun, fresh content and rewards to maximise their interaction with the brand.
3) We monetize businesses by up-selling our analytics and acquisition tools. We monetize users with in app purchases (helps you progress quicker in the app).
Hope that is useful :)
VR/AR Pioneers Podcast
VR/AR Pioneers Podcast