I attended a wedding with all of the weekend's events easily added to my calendar via one click of an Arrange link and it seriously blew everyone's minds how practical and valuable this is. Calendar events to keep us on schedule are valuable enough - but to have the events populated with the relevant info and details - huge. As someone who lives and dies by my calendar but who also has to wrangle a lot of other people too across work and life, the possibilities here are endless.
Arrange