I purchased through kickstarter and even though I haven't received my product yet, they have communicated with us all throughout the process so It looks like this will be the first product I've sponsored that exceed my ex[expectations.
All these third-party cables I used before had a compatibility problem. This one works very well.
The Magsafe was design to protect laptops if someone tripped over it. The design is that the laptop is heavier than the magnetic pull, and there for, the plug comes away and the laptop stays in place. The weight of the phone negates this principle and makes this product mute.
I backed this via kickstarter via like many others. Deadlines have past and no product. Their response to customers is poor and updates on progress are few and far between. They are now asking backers for more money for another project in order to recieve items from this backing. Also the address where their business is registered has had other companies registered at and then closed. The whole thing stinks