2.0 exists to advance the practice of Customer Success. Each magazine issue provides useful insight into what the most effective Customer Success teams are doing.
Companies now recognize the impact retention has on overall growth rates. But this shift towards focusing on the post-sale experience requires Customer Success to design new partnerships with Product, Marketing, and Sales to bring the voice of the customer into decisions.
So I’m delighted to bring you the inaugural issue of 2.0, where we explore how Customer Success leaders can do just that. It provides a tactical framework for collecting customer feedback and sharing that with Product. It has the latest thinking on how Marketing and CS should work together, and it shares examples of what to do when there’s friction between Sales and CS.
If you’re in Customer Success or working alongside CS, grab a copy today and let me know what you think.
Theysaid
Growth Marketing Checklists
Growth Marketing Checklists
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