WhatMarketersDo podcast: UX Made Me a Marketing Sceptic

[Intro] The WhatUsersDo platform just got more intelligent and well-spoken, thanks to you guys – our users. For the past few months, our dev team has been working on a major upgrade of our UX testing platform – as well as the ad-hoc improvements we released throughout 2016. We conducted UX tests and research to find out what our users needed so we could build valuable features for them. The result? An upgraded platform that’s as effective as having a spy living among your audience, reporting back with the most business critical insights. The revamped platform comes with upgrades including: Improved reporting – quantitative data to beef up the qualitative goodness you’ve always enjoyed Deeper, better insights – greater customisation options when setting up your tests, so you get deeper, more relevant insights Better collaboration – add notes to your dashboard for all collaborators to see, and no one misses a beat Unlimited UX testing – new for 2017 are our Unlimited Testing plans, which allow you to (surprisingly) run as many tests as you reasonably need without running out of credits Feel free to register your WhatUsersDo account under the name “M”, and the company name “MI5” . 😀