WeTrain is my favorite product/service I use. I kept telling myself I was "too busy" to train. I'd never even considered a personal trainer due to what I perceived is high cost. Enter WeTrain -- with the click of a button a great trainer was at my door in <15 minutes. 30 minutes and ~$20 later, I'd had the best work out I'd had in ages. The quality of training and price point are amazing.
I fell in love with the idea of an on-demand and affordable personal trainer from the moment I heard rumblings coming out of Philadelphia. When I heard the company's co-founder and COO, Zach Hertzel was a flight medic in the Army, I knew why they were well-positioned to change the game of personal fitness.
@mslagh How exactly does army medical experience gear you up for a digital on-demand service marketplace? Sounds like an authority pitfall to me here, or a sales lingo issue.
These marketplaces and services have been tried numerous times and all break at one point "affordable"+"mass market" as there is no way that on a free market any entity will offer their service below price expectation.
The landing page already displays a huge semantic contradiction:
"We work closely with top trainers to bring you the lowest prices."
-> 500px to the right
"Our trainers earn up to 2.0x the national average to ensure that we attract top talent!"
o0
@andmitsch@mslagh After leaving the Army, Zach Hertzel became a Master Trainer and was selling ~$10k of personal training services a month at a leading gym (but only keeping a fraction due to the gym-trainer relationship). Guy can deliver the results in training + book sessions. He's a perfect founder for this company.
In terms of low price + 2x earnings, eliminating the huge overhead of gym is what allows this to happen.
No authority pitfall :-)
@jeffrey_ellington@MSlagh
You two sound a lot like reusing some predefined sales snippets. Like trying to link specific keywords with "Zach Hertzel" in a very blatant way.
I wish you a joyful and informative experience with this and I hope you dig into the numerous predecessors of yours and do not fall victim to deem "affordability" a strong pain-point and decision-influencer for the casual/ambitioned fitness goer and instead pivot a lot.
If you'd target a premium market, this would be a totally different thing, but with using affordability as the prime distribution USP this is targeting a very unpredictable and unstable audience.
@andrewallsop obviously - I wonder if there is an agency using bots to also push producthunts systematical. Like those bad SEO agencies still using mass directory submits - even today.
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