This is the 9th launch from VWO - Build Winning Experiences. View more
VWO Humans vs AI
Competition to test GPT-3 generated web copy against humans
What if AI could write your website headlines, descriptions and CTA buttons?
VWO's new feature (powered by OpenAI GPT-3) makes it very easy for anyone to come up with AI-generated ideas for the copy and then A/B test them to see which one is better.
Hello PH,
As an A/B testing company (VWO), we are really excited to see how GPT-3 generated copy competes against human copywriters on live websites.
The quality of generated headlines, buttons and product descriptions seem very good, so we're hopeful that AI will at least score a few statistical significant wins.
I encourage you to participate in the competition (you don't have to use VWO for A/b test, you can use your existing tool. Just get on a call with our team to generate GPT-3 generated recommendations for your website via our new feature).
If you have any feedback or comments, happy to discuss.
I'm fascinated to see how A/B testing changes in our AI-driven future. Any site with scale will be able to optimize interactions with hundreds of permutations with little human intervention.
We’ve used VWO to boost our website’s conversion rates through A/B testing and behavioral insights. The data is accurate and actionable, but the user interface could be more streamlined to improve usability. It’s still an excellent tool for optimizing digital experiences
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