The Visual Marketing Index (VMI) is a new Instagram analytics tool that is designed to give you the most comprehensive performance score that’s currently available. All the metrics are benchmarked and scored relative to your size and reach. Get reports on both your brand and your competitors’. All you need is a brand name and a hashtag.
Hello Product Hunt, after months of hard work by the Photoslurp team the moment is finally here, meet the Visual Marketing Index (VMI). VMI is a comprehensive free Instagram analytics tool that scores brands on 10 important metrics* to provide an index score that is comparable to other brands regardless of their size.
This way you will not only know how you perform in the total spectrum of brands on Instagram, we also give you actionable suggestions to improve your performance
*These are the metrics used to calculate your VMI score:
Brand Engagement
Engagement Rate by likes on brand posts
Engagement Rate by comments on brand posts
Hashtag Power
Number of Hashtag posts
Number of likes on Hashtag
Number of unique users on Hashtag
Hashtag reach
User Quality
Engagement Rate by likes on hashtag posts
Engagement Rate by comments on hashtag posts
Average Followership of Hashtag User
Average Number of Hashtag Posts per User
As far as we know the Visual Marketing Index is the only tool on the market that will let you do this. Please go and try it out and let us know what you think. Keen to hear feedback from the ProductHunt community to allow us to improve the VMI further!
It does what it says it does!
Pros:It's a great tool and easy to use.
Cons:It would be nice to have an additional tool that allows to benchmark the competitors.