Real-time benchmarks for performance marketing KPIs like ROAS, CPA, CPM and CTR. DTC companies and agencies use us to see how they stack up to peers, find metrics to optimize and answer questions like "was this spike in CPM due to my ad or the market?".

Thanks @katmanalac and @ycombinator for the hunt! Hey PH! I’m Yarden, co-founder of Varos, a tool to benchmark your FB Ads KPIs in real-time to similar companies. We built Varos to bring transparency into growth KPIs so you can answer high-value questions like: - Is my performance good or bad? and if bad, where specifically should I optimize? - Is this sudden spike or drop in my KPIs only related to me or is it a macro trend that I don't have control over? (i.e., with CPMs or CPAs) - What happened to everyone else from iOS14 changes? Many people don’t have this data but it’s mission critical that they do. We’d love for you to try it and we’re happy to answer any questions! Let's chat in the comments or over email at yarden@varos.io

This could help us a lot. Booked a demo with you @yard_shaked Can't wait to see the product!

@osashaltd Thanks! Pumped to show you the demo!

Hey PH! Super pumped to share our hard work with you. As the CTO, I spend a lot of time on dealing with data normalization (many peer groups, same attribution windows, targeting types, demographics, custom dashboards, etc.) to make this product work accurately. My background is 10+ years in Big Data and Cyber, so I'm experienced in this stuff, but a lot of new learnings came from this :)

Varos

Benchmark your paid marketing KPIs in real-time

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