Value My Funnel

Figure out the value of your visitors, leads & customers.

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Value My Funnel is a simple tool that's been created to help you calculate the value of your marketing funnel, all the way down to what each visitor to your site is worth. After entering some basic data, it delivers a personalized report, along with goal projections based on your own numbers.
Value My Funnel gallery image
Value My Funnel gallery image
Value My Funnel gallery image
Value My Funnel gallery image
Launch tags:
Sales•Marketing
Launch Team

What do you think? …

Justin Jackson
Love this idea. If you don't know these numbers, it's hard to optimize!
Brennan Dunn
Maker
@mijustin Was hoping you'd chime in :-) Knowing these number is a must, I'd argue. Especially if you're paying for traffic. Whenever I decide to focus on increasing conversions – whether it be visitor -> subscriber, subscriber -> customer, etc. – I always start by coming up with a value for each stage of the funnel and benchmarking any CRO experiments against them.
Ryan Delk
This is awesome, Brennan. Congrats on the launch!
Brennan Dunn
Maker
@delk Thanks Ryan! And thanks for all the advice you've given us over the last few months.
Jason Zook
Such. A. Helpful. Tool! The best part about this tool is that it spits out a fully customized PLAN for your situation. Sure, the estimated numbers are great, but they're just a way to get you excited/inspired. The real gems here are the actionable things you're getting to make these improvements. Well done Brennan and team. Keep up the awesome work 🙌🏼
Brennan Dunn
Maker
@jasondoesstuff Thanks so much, Jason! We're excited - we haven't yet programatically built out a fully personalized email course, so this is our first go doing that. I think being able to fuse data with traditionally static content (like an email course) is going to make what we're teaching result in many more "a ha!" moments.
Dana Severson
Maker
@jasondoesstuff Hey, I know that ^^ guy. :) Great to cross paths again Mr. Zook. You are 100% correct ... understanding the numbers is only step 1, but a MUST as Brennan mentioned. Step 2 is putting things into motion to increase your funnel values without having to increase your traffic. Thanks, Jason!
Anil Agrawal
@jasondoesstuff Yep, totally agree 👍🏼