“The essence of positioning and building a brand is narrowing the focus so that you can stand for something.”
—Laura Ries
This was such a great chat with Laura Ries. I enjoyed it a lot and I'm sure you will too.
Laura is a leading brand strategist and bestselling author.
One of the main reasons for that?
She was inspired by her father Al Ries, the legendary positioning-pioneer. We all know him for the book he co-authored with Jack Trout: Positioning (https://www.producthunt.com/book...).
The discussion was very insightful. Laura answered my questions about positioning and focused on explaining the essence of marketing strategy.
(We had a few audio issues at the beginning of the episode. Sorry for that. :$)
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