TradeDesk MEA connects businesses in Africa and the GCC to real-time trade opportunities and accurate market intelligence. We want to enable smarter and more cost-efficient cross-border trade in the MEA.
Facilitating trade and cross-border transactions in unfamiliar markets without local presence or partners is incredibly difficult due to many factors.
Inefficiencies like the paucity of accurate market insights, as well as difficulties in facilitating cross-border payments limit the flow of cross-border trade between Africa and the GCC and creates unfavourable differences in pricing across such trades.
However, it is increasingly important that cross-border trade flows easily as they give businesses easier access to a larger market and more competitive prices.
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