Tomorrow

This is a very smart way for Twitter's Revue to creep into Substack's business model... by focusing on trusted voices who produce content on the regular (let's face it: meteorologists don't get snow days!). This is also a smart foray into owned content for Twitter, which heretofore has only partnered with content generators, not sponsored native content a la Medium, etc.

Huh? What is the product? I don’t get it. A new weather.com and that’s focused on “climate injustice”? Sounds like a beat from a news site not a product you pay $10 a month for. Not trying to be a hater here, but it feels like a Silicon Valley bit. Change the world with, a… checks notes… weather newsletter.

Color me intrigued. Signed up for the free newsletter to give it a spin.