Thanks for submitting! Didn't expect to hit PH like this.
The goal at Tiny Cables is to offer a dependable, high-quality short cable. It's $8, 8", comes with a real lifetime guarantee, and free shipping. We've shared our journey on our Medium publication (http://medium.com/tiny-cables) and will continue to do so as we believe the story can be a good resource for entrepreneurs and makers.
We know it's a crowded space - the goal here is to learn, share what we learn, and compete on quality. :)
BenjaCoin