Sounds like Ed knows his stuff, but I'm curious to hear how this is different from @jasonkincaid's Burned Out Blogger's guide. After reading that it seemed to be everything I'd ever need to know about tech PR, but maybe this book is less about the tech aspect?
@itscoreyb Corey - the book came out a while before his. But it's got a lot of narrative behind it and a lot of actual PR person stuff I threw in. And warren Ellis.
Skydio
This Is How You Pitch
PumpMyGas by Optimist
Reciprocity Community
This Is How You Pitch