Big fan of how Refinery29 has been using Snapchat discover, hopefully that comes along with this product. Seems like this is an odd use case for an app though - are people really going to install this just for the morning reminders from a site they already visit? Or is this for people who don't read Refinery29 (maybe those who read TheSkimm?). Curious to hear more @benmidi
@codymcowan Great question. Originally, I was just looking for a franchise we already produced to test out a React Native prototype. But we found in the beta test that retention remained really high and that people actually liked the push notifications. Like we would contextualize the vibe of the week "This week was rough..." and people were curious enough to open the app. Glad you like our Snapchat discover channel we may have something you like even more in the near future :)
Will this cover politics also? Super curious to see how people choose their morning newsletters in the long run (I recently dropped TheSkimm after 2 years)
@liora_ Yes, any and all of the stories we cover at Refinery29 can be included in This AM daily update. Since this is just starting out, we're trying to strike a balance between informing and entertaining our readers.
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This AM by Refinery29