I'm happy to share one of Shama Hyder's books here on Product Hunt!
I bought The Zen of Social Media Marketing (4th edition) last September and it was an eye opener. Shama shared here what social media marketing really is, why people are on social media, how you can turn them into customers, and helpful tips on how to use each social media platform for marketing.
One of the essential things you need know is the ACT Methodology she shared here. It's a helpful guide you can follow when doing your social media marketing.
If you read this already, I'd love to hear your thoughts! :)
