Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage

Entrepreneur and founder of the Lean Startup movement, Eric Ries reveals how startup principles can be used by organizations ranging from established stalwarts to early-stage upstarts to drive innovation and growth to become truly modern companies, poised to take advantage of the enormous opportunities of the 21st century.

“The Startup Way is the toolkit every business needs to make itself both more entrepreneurial and more effective.” - Tim O’Reilly, author of What’s The Future?

The Startup Way

A framework for entrepreneurial.

The Startup Way By ERIC RIES

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