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Launched on November 24th, 2017
Launched on October 17th, 2017
From New York Times bestselling author of The Lean Startup, Eric Ries, The Startup Way explores how the practices of successful startups can apply to any organization looking to navigate the uncertain waters of the twenty-first century. The new book explores how any company, regardless of size or industry, can act entrepreneurially.
Entrepreneur and founder of the Lean Startup movement, Eric Ries reveals how startup principles can be used by organizations ranging from established stalwarts to early-stage upstarts to drive innovation and growth to become truly modern companies, poised to take advantage of the enormous opportunities of the 21st century.
Thank you, @ericries, for dedicating these last few years to gleaning and distilling your experiences and insights for the whole world's benefit. Congratulations on your new baby!
Thank you for the ideas on "growth engines". That's deeply shaped how I approach marketing.
Does the new book touch on that at all?
