💡 3-min actionable tips based on the latest marketing science. 🎓 Research from the best business schools in the world. ❌ No biased opinions or sketchy data. Twice per week. For $0.

🎓 74 Ecommerce science-based recommendations
📈 Practical instructions on what to optimize and why
🧠 1,200+ pages worth of research, summarized

Hey Product Hunters! 👋 It’s been a while! I’m delighted to introduce Ariyh’s newest and most powerful Playbook yet. (in collaboration with Stefano Puntoni from Wharton Business School). 🤔 The problem Ecommerce businesses are usually decades behind the latest scientific evidence. Even though they have one of the biggest opportunities to optimize using science (e.g. product pages, descriptions, shipping, returns, reviews, promotions) There is so much noise out there, that they rely on biased opinions, rehashed “$ecr€t tips to +997% sales”, or reinvent the wheel by running their own experiments from scratch. This is absurd. But nobody has time to keep up with the latest science. So I did that for you. 🎓 Turning science into practical recommendations Over the past 3 years, I‘ve analyzed and summarized the latest, most useful, scientific research. These have become 180+ practical 3min recommendations, which 20,000+ of you read every week (you can get them too - at no cost - just subscribe here). But I want to help you get your business quickly up to speed. Enter: Ariyh’s Playbooks. (Note: this Playbook is the 2nd in a series (after The Playbook of Pricing & Promotions) 📙 Ariyh’s Playbook of Ecommerce Optimization Here’s what you get in the playbook: 1) 74 Ecommerce recommendations based on the latest science 2) Practical instructions on what to optimize and why, with examples 3) $2,200 and 1,200+ pages worth of research papers, summarized Use it to get increased conversions, higher revenues per customer, and fewer product returns. 📖 The Science You can analyze the research papers yourself, in scientific journals such as the Journal of Marketing or Marketing Science (and should, if there’s one you’re deep diving into). But unless you are someone who reviews the 10,000+ marketing studies published each year, buys each one for $30+, and knows how to interpret academic research - you will have never heard of most of these techniques. Special Product Hunt launch deal of 10% off for 48 hours. Apply it to your Ecomm store and boost your revenue (if you don’t see a boost I’ll refund you). Hope you’ll love it, Thomas

I've been following Thomas and Ariyh for over two years now, and his newsletter brought me so many insights, learnings, and overall value. I've often shared it around, and even got inspired for my own posts. This playbook for e-commerce appears to be an evidence. It just makes so much sence, and I believe it'll be a tremendous source of value for people from the e-com industry. Best of luck with this launch @thomas_mckinlay1!

@baptiste_ncls Thank you so much Baptiste for your support (and tips and feedback!) during all this time!!

Big fan of your work. Earlier, I got my hands on the Pricing playbook. It was wonderful. So excited for this Ecommerce playbook as well.

@falak_sher Thank you so much Falak!!! And for all your Product Hunt tips - highly recommended :)

Ariyh is really something different, we don’t see science-based marketing content easily out there, and they bring insights really off the curve

Thank you so much Christian!!

Awesome newsletter, I love the hands-on tips and practical advice

In short "No BS". Very clear, to the point, and substantiated research work that can be applied in (online) marketing but also UX, or more design-related efforts.

Ariyh is really something different, we don’t see science-based marketing content easily out there, and they bring insights really off the curve

Thank you so much Christian!!

Awesome newsletter, I love the hands-on tips and practical advice

In short "No BS". Very clear, to the point, and substantiated research work that can be applied in (online) marketing but also UX, or more design-related efforts.

Ariyh

3 min practical marketing tips based on research

3 min practical marketing tips based on research

Ariyh

3 min practical marketing tips based on research

3 min practical marketing tips based on research

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