Product Hunt logo dark
  • Launches
    Coming soon
    Upcoming launches to watch
    Launch archive
    Most-loved launches by the community
    Launch Guide
    Checklists and pro tips for launching
  • Products
  • News
    Newsletter
    The best of Product Hunt, every day
    Stories
    Tech news, interviews, and tips from makers
    Changelog
    New Product Hunt features and releases
  • Forums
    Forums
    Ask questions, find support, and connect
    Streaks
    The most active community members
    Events
    Meet others online and in-person
  • Advertise
Subscribe
Sign in
Subscribe
Sign in
The Nordic Web Membership

The Nordic Web Membership

Pay-what-you-want to support niche tech journalism

1 follower

Pay-what-you-want to support niche tech journalism

1 follower

Visit website
  • Overview
  • Launches4
  • Reviews
  • Team
  • Awards
  • More
Company Info
thenordicweb.com/membership
The Nordic Web Membership Info
Launched in 2015View 4 launches
Forum
p/the-nordic-web-membership
  • Blog
  • •
  • Newsletter
  • •
  • Questions
  • •
  • Forums
  • •
  • Product Categories
  • •
  • Apps
  • •
  • About
  • •
  • FAQ
  • •
  • Terms
  • •
  • Privacy and Cookies
  • •
  • X.com
  • •
  • Facebook
  • •
  • Instagram
  • •
  • LinkedIn
  • •
  • YouTube
  • •
  • Advertise
© 2025 Product Hunt
This is the 4th launch from The Nordic Web Membership. View more

The Nordic Web

Data-driven analyses and deep reporting on Nordic startups
The Nordic Web gallery image
The Nordic Web gallery image
Launch tags:
Tech
Launch Team
Eric WillisHelder AlmeidaNeil S W Murray

What do you think? …

Neil S W Murray
Neil S W Murray
Playmaker

Playmaker

Maker
Thanks for hunting us Eric! Today, The Nordic Web is becoming a members-only community, as shunning ad-based business models increasingly becomes an attractive approach for niche tech sites and we have certainly been greatly inspired by the success and approach of @jessicalessin and @theinformation. Despite only focusing on the Nordics, a region that has only 26 million people and comprises of just five countries, we have already signed up hundreds of paying subscribers pre-launch and we now have the next milestone of 1,000 in our sights. We have always focused on quality over quantity and loyal readers over attracting new ones, meaning a membership model both best serves our values and our requirement to run a sustainable business, in order to keep running and growing. A full-scale membership model will provide us with the resources to provide higher quality, deeper reporting, meaning that we can contribute even more as a useful resource. It will also help us be more accountable, by concentrating on our member’s needs rather than investors or advertisers. I would love to answer any questions about: - Our decision to move behind a paywall and my thoughts on why this works so well for niche media sites. - The Nordic startup and tech scene (In 2016, there were 708 investments totalling $2.7 billion!) Also, fun-fact, all of these companies originated in the Nordics: Spotify, King (Candy Crush), Skype, Rovio (Angry Birds) Mojang (Minecraft), Zendesk, My SQL, Klarna (and the list goes on....)
Report
8yr ago
Jason Dainter
Jason Dainter
Universal Avenue

Universal Avenue

You're doing a tremendous job for the nordic startup scene @neilswmurray, looking forward to the next chapter for the Nordic Web
Report
8yr ago
Neil S W Murray
Neil S W Murray
Playmaker

Playmaker

Maker
@jasondainter Thank you! :)
Report
8yr ago
Simon Sylvest Rasmussen
Simon Sylvest Rasmussen
This is so much needed! As most traditional media brands apparently "dont have time" to tell the story in depth and only focus on celeb investors, which car the entrepreneur will buy after the exit or how one will disrupt (aaaarrrr) something, it is so important that someone actually bothers about trying to dwell at the important elements of what is going on the Nordic tech scene! Most of the companies you mention below now have their headquarters outside the Nordics. Do you think this is a problem, and if, how can we help it?
Report
8yr ago
Neil S W Murray
Neil S W Murray
Playmaker

Playmaker

Maker
@simonsylvest Great question! I don't necessarily see this as a problem, however, I think we are seeing this less than we used to. For example, Trustpilot have built a global company, valued at just short of $1 billion with hundreds of International employees all from Copenhagen, Denmark. And with the investment in the region continuing to increase, there is less of a need for these companies to go elsewhere to look for capital to grow. Zendesk, for example, would not have left Denmark for the Valley so early if they founded the company today, due to the more available capital and resource that is available now compared to then. However, there is a big disclaimer to all of this. There are still some big improvements we need to see in the region to make it more hospitable for big tech companies. Spotify (and Klarna) have made a lot of noises in the last couple of years regarding moving out of Sweden if regulations are not looked at that make it easier to attract and nurture talent . And with the aforementioned increase in capital, we may begin to see a multitude of Nordic companies who are looking to scale-up and are met with these same problems, potentially forcing them to move their HQ if these problems are not addressed. And thank you for appreciating our content, we are driven by providing factual and thoughtful analysis in order to produce an accurate and genuine picture of what's happening in the Nordics, meaning click-bait and advertising would never work for us, adding further credence to the move we have made today with our subscriber model.
Report
8yr ago
Sylvain Maretto
Sylvain Maretto
We've got to pay to read your article about why we should pay...
Report
8yr ago
Neil S W Murray
Neil S W Murray
Playmaker

Playmaker

Maker
@sylvainmaretto Hey Sylvain, you can read the benefits of being a subscriber on our 'about' page: https://thenordicweb.com/about/ (which you don't have to pay to read) :) Happy to answer any questions you may have about being a subscriber!
Report
8yr ago

The Nordic Web Membership Launches

The Nordic Web
The Nordic Web Data-driven analyses and deep reporting on Nordic startups

Launched on January 9th, 2017

The Nordic Web
The Nordic Web 360-degree view of the Nordic tech ecosystem

Launched on December 20th, 2016

The Nordic Web Weekly
The Nordic Web Weekly Curated news from the World's most prolific startup region

Launched on February 25th, 2015

View all The Nordic Web Membership launches

Do you use The Nordic Web Membership?

Reviews
Helpful
Review The Nordic Web Membership?Be the first to review The Nordic Web Membership