State of Product Analytics Report

👋 I'm Hannah, Senior Product Marketing Manager at Mixpanel We're so excited to share this first-of-its-kind guide to advancing your product analytics strategy, along with a companion assessment so you can see how your current strategy stacks up. We’ve designed the guide to help you easily understand what milestones and traits define each stage of maturity, including how data is used to make product decisions, the sophistication of questions asked, and things to consider when progressing through the stages. With insights from top brands, like Ancestry, Lemonade, Personal Capital, and many more, as well as handy resources and tips throughout, you’ll walk away with actionable strategies for advancing your product analytics maturity—whether you’re a beginner or a seasoned pro. Lastly, we know you've got a lot on your plate, so there are no required forms to fill out. If you already have a hunch about what stage of maturity you're in, click to jump straight to that section (or settle in and read from the start). Happy reading! Hannah

Absolutely love the focus here on collecting the right data and asking the right questions. One of the most common problems I see are that PMs are very focused on new features they're releasing, and don't take a step back to think about how they want those features to be used, or the questions that will be asked about the success of the feature by the broader business. Love that this in-depth piece exists for folks who want to get smarter about setting up analytics at their org.

So excited to have collaborated on this with the team at Mixpanel and OpenView! The reality is that so many product people *know* that we ought to be making data driven decisions. But to master true Product Analytics maturity -- it takes much more than that. Our hope was that this guide can help product people not just understand what true product analytics maturity is, but drive them to master it.