I read this book last week, when it first came out. I learned a lot about the importance of treating your blog as a business, which is something others cover. This book really excels with covering information that is not talked about as much, in particular how to work with brands as a blogger. The book is on a free Amazon promotion right now, so no reason not to check it out.
@robertwilliger Thanks so much for posting this, Robert! I'm more than happy to answer any questions you — or anyone else — has about the book.
I wrote it with the intention of uncovering all the little details and challenges that bloggers face when working with brands. There's a lot of books (and blog posts) out there right now that talk about sponsored posts from a bloggers' perspective, but none that show you how to find success by looking at it from a brands' perspective. You might say this is book teaches you how to reverse engineer content that brands like, but content that also keeps your audience happy.
Thanks for sharing this @robertwilliger. Just downloaded the book and gave it a quick look through. I have been thinking of making blogging my business for a while now and this book seems to answer a lot of my questions @kristyellington. Very informative. Can't wait to read it :)
DaphnaBI
The Brand Bible
Good Morning Moms