Tech Smart Boss - Episode 6: The SmallBiz Financial Tech Stack for a Tech Smart Boss

The holy grail of business is a lead generation engine. In this podcast I’m going to lay out the framework on how you can setup your website to be the ultimate lead generator for your business, using content marketing. This is part 1 of a 3 part series on this topic. Show notes: https://www.techsmartboss.com/12 Topics Discussed (Time Stamped) 0:42 We’re going to talk about framework for content marketing strategy 2:57 Lay down strategy and process 4:00 Back when it was so expensive to have technology 6:11 What is Content Marketing? 7:33 Setting up the framework 9:36 Having your own website and setting your own rules 10:08 Getting the free organic inbound traffic 12:30 Organic vs paid Ads 15:50 Why I recommend WordPress 17:09 Content is the most important 18:20 Content in 3 Categories (top, middle, bottom of the funnel) 18:35 What is a funnel? 23:15 Providing consistent content 25:05 What are these Lead magnets 27:09 Examples of lead magnets 29:00 What I used before 32:40 Takeaways Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at david@techsmartboss.com