Sweeble

Cool idea! As @garyvee says: It's all about attention (time) these days - basing your "likes" on time is an interesting approach. Plus one of my favorite rappers @berner415 is an advisor in this startup! :)

Hey everyone - I’m Jason co-founder of Sweebe and I'm excited to share our iOS and Android app with the Product Hunt community! Sweeble brings the most natural way to express how much your followers genuinely “like” your post by the amount of time they actually hold on it. It has been said that time is our most precious resource and what better way to express how much you care then spending a little time with someone! Show how much you really care with Sweeble, a photo-sharing app that let’s your followers know who and what you actually consider worth your time. Because, let’s be honest, it’s near impossible to accurately express your level of interest just by hitting “like.” Only mildly enthused? Hold for one second. Best thing you’ve seen all day? Hold for a minute. Just went through a life-changing experience? Hold for an hour. Or more. The choice is yours. We hope you enjoy #FeedingTheSweeb as much as we do!

Sweeble is fun and casual. Instagram seems a little too "perfect". I like the engagement /time feature because in terms of measuring conversions and sales, it's not about the sheer number of fans that matter , it's generally about the ones that love you the most and engage with you the most. Finally an app captures that. Curious to see how brands respond and how the conversion rate is on future sponsored items as opposed to traditional social media which is known for notoriously low sales .