Surface Labs Product Information and Latest Updates (2025)

Surface Labs

Maker

📌

👋 Hi Product Hunt! We're super excited to show off what we've been building at Surface Labs over the past year. Surface Labs helps businesses get more qualified leads from their existing ad spend with: 1) powerful lead forms that boost conversions & collect more data 2) AI agents that can qualify and engage leads (over SMS, email, phone) Since launching our forms product last year, we've helped 100s of businesses boost site conversions, ranging from law firms, real estate, and high-ticket coaching services to B2B SaaS companies spending millions on ads. But although conversions went up, customers still struggled because they couldn't scale manual human tasks against increased lead volume. To solve this, we've built an end-to-end intelligent lead management solution designed to capture more qualified leads already on your site while automating engagement for each lead. If optimizing ad spend and boosting conversions on your website to get more qualified leads is a priority for you, we'd love to chat. Reach out at withsurface.com or email me directly at saharsh@withsurface.com and I'd love to show you a demo. Thanks! 🙏

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12mo ago

Dennis Babych

@saharshagrawal Congrats on the launch! 🎉 Huge job! Huge! So, your main focus is to help other companies like SaaS companies to get more leads by increasing the conversion rate using your form + sequences + AI in the background, right? And in the background some standard things like Groq, LangChain, LLM, etc, right? Or just ChatGPT API 🙈 ?

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12mo ago

Amit Arora

The Action Tracker - Life Planner

@saharshagrawal conversion has been a very high priority for the companies and marketers. Looks like a very helpful product. Kudos to you and @arjun_sahai2 for the launch. :)

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12mo ago

Saharsh Agrawal

Surface Labs

Maker

@dennisbabych Yep! We built our forms product first and we saw site conversions go up, but we knew we could further automate inbound lead handling steps. We booked 300+ calls when we first launched last year, so this was something I personally struggled with as well 😅. The AI is given objectives (e.g. schedule a demo) and access to data about the business and the lead (from Surface Forms). We can then configure the AI to engage with leads in different ways (e.g. SMS / WhatsApp / Email / Voice) depending on the scenario. We've built a lot of the agent orchestration and AI guardrails logic ourselves, and are outsourcing some of the harder parts (e.g. LLM calls, voice AI pipelines).

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12mo ago

Mingjie Liu

Congratulations on the launch of Surface Labs on Product Hunt! Boosting website conversions and automating lead engagement is crucial for businesses, and Surface Labs seems like a game-changer in this space. Excited to see how it helps businesses drive more inbound leads and conversions. Great job, team!

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12mo ago

Arjun Sahai

Surface Labs

Maker

@russell_liu17 Thank you!

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12mo ago

Saharsh Agrawal

Surface Labs

Maker

@russell_liu17 Thanks Mingjie!!

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12mo ago

Zenda

LinkedCRM AI

Congrats!🎉 The competition of form tools is quite fierce. I want to know the specific role that AI plays in the entire process?

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12mo ago

Saharsh Agrawal

Surface Labs

Maker

@zenda1122 Hi Zenda, thanks for asking! There's a couple specific ways we're using AI: 1. When a lead comes in, we are able to enrich the data in real-time using 3rd party data sources. For forms that ask open-ended questions, we can use AI to qualitatively assess the responses and assign a numerical score based on some criteria -- this makes it easy for sales teams to prioritize leads! 2. We can show personalized marketing content within the form as the user progresses -- for example, if you were to input your name and company on step 1, we could display a message specific to you and your company on step 2. This personalization can be very effective in boosting conversions! 3. After the form is submitted, all of the first-party data collected via the form is made available to our AI agents, which can then engage the lead (over sms, email, and phone) using that data in a much more personalized manner. Hope this helps!

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12mo ago

Zenda

LinkedCRM AI

@saharshagrawal Very clear explanation! I got it. Thank you Saharsh! Best luck to you :D

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12mo ago

Surface Labs

Qualify and engage every lead on your site

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