SUPERpen: Unlimited Design Subscription

TL:DR My co-founder and I started a subscription design company that offers unlimited design requests per month at a reasonable price. By keeping costs low and diversifying our business endeavors we can charge our clients a reasonable monthly price without hiring off-shore workers. Full-pitch About 4 years ago I started my marketing agency. As I worked with dozens of clients every year, I saw many of them go through this terribly prolonged process of on-boarding a full-time graphic designer. As a solutions oriented business owner, I asked myself, how can I fix this problem for these clients? They are paying upwards of $4,500/month for a full-time designer that they quite frankly, don’t have enough work to justify the hire. After discussing this issue and possible solutions with my now co-founder Logan (web designer and developer). We came up with the idea to create an on-demand design subscription to make design projects super simple for companies looking to launch a new product, create a marketing campaign, or just need a new logo. The problem we found with current design subscription services was always 1 of 2 things... 1. Cheap price but they push ALL their work to off-shore designers that cost pennies on the dollar and deliver less than ideal work. You get what you pay for I guess. 2. SUPER expensive prices ($5,000/month and up). Which I’m sure you realize is not reasonably affordable for most small businesses and startups. And defeats the purpose of not hiring a full-time designer. Our solution is to price ourselves in the middle while keeping all of the work in-house. How do we achieve a cheaper price? 1. Small team. We’re a team of two as of now. I’m traditionally trained in art and graphic design. I handle most of the branding that clients request. Logan is a self-taught website design and developer who’s been working within Webflow for 4.5 years now. 2. Completely remote. A lot of these massive design companies have a huge office in a major city. While offices have pros, they are undeniably expensive. By lowering costs, we can lower prices. 3. Other businesses. This is not our primary source of revenue. Because of that, we can afford to take lower profit margins per customer in the hopes it attracts more customers further down the road. We’re excited to officially launch on Product Hunt and hopefully reduce the cost of your design projects! We are your graphic design partner that executes in days, not months. Feel free to book a call with us today! https://cal.com/superpen/30min

Aidan Bennett

SUPERpen

Maker

📌

1yr ago

Sandhya Mishra

@aidanfromsp Upvoted ! Congratulations on launch. Please check your LinkedIn dm I want to collaborate with you.

Paul Pamfil

Great product, congrats on the launch!

@paul_pamfil thanks Paul! Appreciate the kind words.

Esus 🛡️

Woah, loveeeeee this landing page! I'd highly recommend adding it to @santhiaroo 's tool - https://designlist.so (I think she's launching here soon too.) It has a bunch of design services listed and could be a great way to build trust with customers. Just a thought :) I love what you mentioned in your launch note: "I asked myself, how can I fix this problem for these clients? They are paying upwards of $4,500/month for a full-time designer that they quite frankly, don’t have enough work to justify the hire." I think about that a lot too, your pricing is SUPER affordable. Maybe one of the most competitive prices for your level of experience I've seen. Congrats on your launch!!

@esus thank you! I’ll definitely check out designlist. Yes. We did a lot of pricing research to figure out the best “deal” we could offer people. The goal is to make starting your own business cheaper and quicker!

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