Love how they're tapping into the psychology of impulse purchases and putting it to work with impulse investing. If they integrated with Pinterest, my remodel-the-house budget would be in much better shape.
@lauraschultink Agreed. Looking forward to getting access to try it out. I wonder how or if they'll look to gamify it. A lot of people will put another few bucks into savings if it got them points or a new badge right now.
I can't believe this was built by a bank. Very cool idea, but simple has a very similar feature called "goals" that will automatically deduct the exact amount needed day by day depending on how much money you want to save by what date. It's legit.
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