State of Product Analytics Report

How product teams use data to drive product-led growth

25 followers

How product teams use data to drive product-led growth

25 followers

Visit website

Data analysis tools

•

Business intelligence software

🌏We asked 450+ product professionals around the globe to tell us how they're using data to drive product-led growth. What you’ll find in this report: 📈How product teams use data 📊Metrics that matter 🚀The role of product analytics in accelerating innovation

State of Product Analytics Report: How product teams use data to drive product-led growth | Product Hunt

This is the 3rd launch from State of Product Analytics Report. View more

Advance Your Product Analytics Strategy

A guide to assessing your maturity and what to do next

We teamed up with Product Collective and OpenView on this guide to advancing your product analytics strategy.

What’s inside:

🥇 Milestones & traits of each stage

👀 Insights from brands like Ticketmaster & Lemonade

🌱 Actionable strategies for leveling up

Advance Your Product Analytics Strategy gallery image

Launch tags:

Analytics•SaaS•Tech

Launch Team

Hannah Maslar

State of Product Analytics Report

Maker

👋 I'm Hannah, Senior Product Marketing Manager at Mixpanel We're so excited to share this first-of-its-kind guide to advancing your product analytics strategy, along with a companion assessment so you can see how your current strategy stacks up. We’ve designed the guide to help you easily understand what milestones and traits define each stage of maturity, including how data is used to make product decisions, the sophistication of questions asked, and things to consider when progressing through the stages. With insights from top brands, like Ancestry, Lemonade, Personal Capital, and many more, as well as handy resources and tips throughout, you’ll walk away with actionable strategies for advancing your product analytics maturity—whether you’re a beginner or a seasoned pro. Lastly, we know you've got a lot on your plate, so there are no required forms to fill out. If you already have a hunch about what stage of maturity you're in, click to jump straight to that section (or settle in and read from the start). Happy reading! Hannah

Report

4yr ago

Sam Richard

OpenView

Maker

Absolutely love the focus here on collecting the right data and asking the right questions. One of the most common problems I see are that PMs are very focused on new features they're releasing, and don't take a step back to think about how they want those features to be used, or the questions that will be asked about the success of the feature by the broader business. Love that this in-depth piece exists for folks who want to get smarter about setting up analytics at their org.

Report

4yr ago

Mike Belsito

SaaS Product Benchmarks

Maker

So excited to have collaborated on this with the team at Mixpanel and OpenView! The reality is that so many product people *know* that we ought to be making data driven decisions. But to master true Product Analytics maturity -- it takes much more than that. Our hope was that this guide can help product people not just understand what true product analytics maturity is, but drive them to master it.

Report

4yr ago