Secfi delivers liquidity and wealth management services to help employees and shareholders of innovative companies achieve their financial goals.
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Secfi delivers liquidity and wealth management services to help employees and shareholders of innovative companies achieve their financial goals.
Launched on April 3rd, 2025
Launched on November 15th, 2023
Launched on January 25th, 2023
Secfi provides what would otherwise be a helpful service to employees at venture-backed startups: financing of options for exercise. For employees who want to derisk or don't have the capital, it's a decent option. The problem enters with their terms. First, you are paying an automated fee every month for basically nothing directly to Secfi. They say it's for their platform and trust management but they literally have to do nothing to earn the fee each month. Second, the terms of any agreement you get through them are egregious. Not only does the financier share in the upside but they charge a ridiculously high interest fee which compounds. This means you should only receive financing if: 1. There's an IMMINENT exit (< 6 months) 2. The exit is for a very high multiple of what you purchased the shares for. Otherwise, the interest will eat into your cost basis, leaving you with basically nothing. This is essentially a lender of last resort and should be treated as such despite their friendly public marketing. They get to offer predatory terms because there are few financiers operating in this market. It's completely exploitative.
Very solid and knowledgeable team that helps with every single step of the process and answers any questions. The tools are helpful to see what different outcomes for your company would mean for your equity (eg in case of and exit at a certain valuation).
Hey Product Hunt! 👋 Introducing Private Market Insights.
Making decisions about your stock shouldn’t feel like a guessing game. Yet, for private company shareholders, knowing what your stock is worth—and how investors see it—has been complicated, opaque, or just impossible to access.
That’s why we’re excited to launch Private Market Insights, bringing more transparency to private company valuations.
🔍 What makes it unique?
We’ve partnered with Caplight, one of the leaders in private market data, to bring real, data-backed valuation insights directly into your Secfi profile. No more relying on spreadsheets or outdated estimates—you’ll now see:
✅ Multiple valuation methods side by side
✅ How different market participants (like funds and third parties) value your stock
✅ Ongoing updates as new data becomes available—so you’re always informed
✅ Equity valuation available on a daily basis for more accurate tracking
✅ Price per share allowing for more granularity over time
💡 Why it matters
Equity is one of your most valuable assets. Having access to better valuation data can help you make smarter decisions—whether you’re holding, exercising, or selling your shares.
🤩 How to get started
1️⃣ Log in or sign up at Secfi
2️⃣ Import your equity data via Carta (if you haven’t already) or manually
3️⃣ Check your equity and see your company’s valuation insights
♥️ We’d love your feedback!
We built this with private company shareholders in mind—and we’d love to hear what you think. Drop a comment, ask a question, or just say hello! 👋
Big shoutout to the Secfi team for bringing this to life—and to our users for your continued support. 🎉
📢 Note: This feature currently works best with later-stage companies, where more data is available. All the images are illustrative purposes only. Actual values may vary.
very helpful
Pretty cool tool...
As someone who’s always struggled to get a real sense of what my shares are actually worth, this finally gives me real visibility into how investors are pricing private stock. The integration with Caplight is slick, and the multiple valuation methods side-by-side give me confidence in the numbers.
Love that it updates continuously and even breaks down price per share over time. Super useful for figuring out when to exercise or if I should even hold.
Huge props to the team—this is the kind of transparency private shareholders have needed for years. 🙌