Hey PH friends — Mitch here, founder of Source 👋

We built Source because I found myself running into the same problem of building custom attribution tracking solutions and custom dashboards for every company that I've worked at including DigitalOcean (as co-founder & CMO). There are very few "amazing" marketing software tools that work out of the box where your marketing and sales data is consistent. GA4 is unusable. Tools like Segment require engineering support to maintain. B2B marketers deserve better.

For years, the solution has always been some scrappy, duct-taped project—a Frankenstein of custom reports, manual SQL work, spreadsheets, and workarounds. Honestly? It’s exhausting.

So, I decided to fix it.

Most attribution tools are bloated, expensive, hard to set up, and don’t speak the language of real revenue operators. I wanted something fast, actionable, and brutally clear.

So we built Source:

- AI-insights tells you the exact source for your best leads and where to double down
- Tracks every touchpoint across organic, paid, content, and keywords (organic and paid)
- Ties detailed attribution data all the way to the bottom of the funnel
- Gives you a true CAC, not just “last click from Google Ads”

- One-click integrate your external data so you have one source of truth from your CRMs (HubSpot, Salesforce, Highrise, & Close), scheduling platforms (Calendly & Cal.com), and ad platforms (Google Ads & Meta Ads). With more integrations coming soon!
- And it’s built for B2B marketers

It’s early. But it works — and we’re building it in public.

I’m offering free 1:1 consulting to the first 100 users. I’ll personally go through your data and help sharpen your growth strategy.

Would love your feedback and thoughts. We’re just getting started. 🙌

Mitch Wainer

Source Public Beta

Maker

📌