Instantly create custom AR/AI lenses and effects using just your phone. With Shader, anyone can create a filter using text, taps, or their voice. It also introduces a new way to make videos with its AI-first video creation tool that is accessible to everyone.

Hi Product Hunters, My name is Darya, and I'm the Founder and CEO of Shader. I'm a former Product Design Lead at Snap and was part of the founding team at WANNABY (acquired by Farfetch), which created some of the first ML-powered AR fashion lenses. Also, I'm a huge fan of Product Hunt – a few years ago, this platform almost changed my life. I launched the startup WANNABY here, where I previously worked. We won a lot of competitions (Product of the Day, Product of the Week, and 2 Golden Kitty Awards, etc.), started working with amazing brands in partnerships, and this success story helped me to move to the USA and follow my dream in San Francisco! ~~~ Now we've developed a product that enables people to create their own photo or video filters. Shader is a tool that simplifies the creation of AR filters for content creators using generative AI. Our technical team consists of AR & AI engineers from Snap, Blizzard, Piñata Farms, and WANNABY. Our main goal is to achieve the same quality of AR results usually seen from popular artists and developers. We are exploring ways to simplify this process and inspire the younger generation to use their phones to create something magical. We are actively testing our iOS app but are also working on a WEB solution, which will be launched to the public soon. You can join our Discord server to stay updated on these developments. Shader was featured by several AI bloggers and garnered significant interest in the latest technology. The team launched Shader on the WEB, and the AI community actively supported our big vision of building a new AI self-expression camera. For example, a video about Shader by blogger Linus received 217k views, garnered more than 900 likes, and resulted in 650 bookmarks related to Text-to-AR. We’d appreciate your feedback!

@darya_sesitskaya Hi Darya and Team Shader! 🌟 Your journey from WANNABY to Shader is truly inspiring, and I'm excited to see how Shader empowers creators. The fusion of AR and AI for personalized filters is a brilliant concept. I can see Shader becoming a go-to tool for content creators seeking a seamless way to add a touch of magic to their work. 🚀 What challenges have you faced in simplifying the AR creation process, and how has the community's response shaped Shader's development? 🤔 Looking forward to the evolution of Shader! 👏✨

@malkielfalcone Thank you, Kirill, for your support! We've seen significant potential and interest in the idea of the Shader plugin solution for any camera (video calls, streams, video content, etc.) This is the direction in which we want to grow and also spread the concept of our web solution!

@darya_sesitskaya wow looks amazing tool 🔥 UpVoted 🙌 and Congratulations on your Launch 👏🎊

@darya_sesitskaya Congratulations on your launch! Such a boost for creativity! Followed you on Twitter :)

@eugeneyarovoii Thank you! Yes, we are giving a lot of thought to develop a more social aspect into the product, where people can share their results. We're considering something like a feed for AI-generated art. Should be fun!

Nice graphics, fun app!

Haha, nice one! Congrats on the launch! 👏

Shader

New self-expression with AI

New self-expression with AI

Shader

New self-expression with AI

New self-expression with AI

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