The codename for this project was Elon-1. I am, what we in the marketing world call, a “Tesla raving fan,” annoying my friends with lines like “Every time I step into my Tesla, I step into the future.” I felt that to be true, except for Tesla’s 4-camera recording and alarm system known as Sentry Mode and Dashcam. Nest, Ring, and Arlo taught us how to consume home security camera footage from the comfort of our couches, and I wanted to build the same experience for our cars. After doing a bit of research, math, and modeling, I also saw a business opportunity. I documented the complete behind-the-scenes journey of taking the entrepreneurial plunge, evaluating the market opportunity, building the team, pivoting as Elon’s over the air (OTA) updates wiped out our original value proposition, and the lessons learned from bringing a software + hardware IoT product to market on Medium, here: https://ivantodorov.com/i-spent-...

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