Qualified devs with apps on the Shopify App Store can create search ads to help merchants discover their apps. Ads are shown to merchants on the search results pages above organic search results, where the majority of clicks-on-page occur.
Hey everyone, I’m Jonathan, the Product Manager behind Search Ads on the Shopify App Store. Really excited to share this with you all.
In my years on Shopify’s Platform team, it was clear that one of the biggest challenges for third-party app developers (especially those who were new to our app store) was finding ways to market their app. We often heard that retargeting and off-platform paid ads were expensive and difficult to get good ROI with and competing via organic search ranking was a very long process. Advertising directly on our app store is a new way to help app developers accelerate growth by capturing higher quality leads for more effective use of ad spend.
After a year of building and testing with members of our app community, Search Ads is now available to all third-party app developers on the Shopify App Store. This allows app developers to find relevant keywords, bid, and manage ads directly from their partner dashboard.
We’re super excited to see how app developers will use Search Ads to grow their app businesses! 🚀
@jonathan_zhao What's the scope of these ads? Where do they show up to users, in the marketplace only or in the application dashboard also? How is pricing determined?
hey @ryanmarr they only show up on search result pages on the Shopify App Store, pricing is pay per click auction bidding so it's set by the competition https://shopify.dev/concepts/app...
Search Ads on Shopify App Store
Search Ads on Shopify App Store