Hi hunters, Cole here! Welcome to Save The Traffic, a spontaneous project that started from a phone call. If you use Google Analytics to monitor your website's traffic, you've probably seen the giant red countdown clock on your dashboard. If you haven't, here's what you need to know: On July 1, 2023, Google is shutting down Universal Analytics, a tool that many of us consider to be the gold standard in analytics reporting. Taking its place is a new system called GA4. The problem? Very few people know to how use it. Back to the phone call. A friend called me in a panic. He had just migrated to GA4, but it was a mess. Reports were confusing and certain metrics seemed to be hidden. Most importantly, his daily traffic had been cut in half. Coincidentally, I had also performed a recent migration, and my website's stats had gone haywire as well. This got me thinking: is it just us? I was determined to find out. So like anybody with a laptop and an idea, I proceeded to order a pepperoni pizza and build Save The Traffic under the cover of darkness. GA4 is a beast, both stubborn and difficult by nature, but extremely powerful once you have it dialed in. But if you're a marketer, why should you have to go through the trouble of setting it up? What if there were an easy way to connect with an expert who can set it up for you? We've teamed up with specialists from around the world who do exactly that. You tell us what you need from GA4. We put you in touch with a specialist. You don't have to interview a billion freelancers or agencies – we've already done that for you. Here's how it works: 1. Answer a few questions about your GA4 goals. The form takes about 1 minute. 2. We put you in touch with somebody who can get your GA4 dashboard up and running. 3. You spend barely any time on the migration so you can get back to making money. Feel free to give it a try, and let me know what you think about your experience. Also, if you can make GA4 work, please feel free to reach out directly.