SaaS Product Benchmarks: See how your tech product stacks up w/ metrics that matter

SaaS Product Benchmarks

Maker

We're excited to collaborate with OpenView Venture Partners, Pendo, and others to uncover insights that help Product Managers, Product Leaders, product-minded founders and others compare their tech products against the competition using metrics that matter most -- and help their products grow!

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5yr ago

Mahaveer Jain

@belsito Hi, Thanks. Not able to download the report. The download link points to 2019 expanstion SaaS benchmark report. https://cdn2.hubspot.net/hubfs/3... -Mj.

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5yr ago

Mike Belsito

SaaS Product Benchmarks

Maker

@veerjain Oh no! Looking into this right now -- and if you email me directly -- mike [at] productcollective dot com -- I'll personally email you the correct version today.

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5yr ago

Caitlin Bolnick

@veerjain give it a go again- I just tried it and it seemed to work: https://cdn2.hubspot.net/hubfs/3...

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5yr ago

Kyle Poyar

OpenView

Maker

@belsito @veerjain All corrected! Thanks again for calling that out.

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5yr ago

Mahaveer Jain

@belsito Thanks..!, i could access the report now.

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5yr ago

Kyle Poyar

OpenView

Maker

We always get asked the question of should we go fully freemium or just offer a time-limited free trial? Now we have original data on which model works best and way. I t turns out that freemium does in fact help bring on more users (33% higher conversion from web visitor to user), but a free trial drives better free-to-paid conversion (nearly 2x the free to paid conversion). Think about freemium as a lead generation play. If you benefit from getting as many people into the product as possible (viral loops, network effects, data collection), freemium is for you. But if you need revenue ASAP, go with a trial model.

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5yr ago

Drew Beechler

Holder

@poyark Great insights in this year's report, Kyle. Thanks again to you, @sam_richard and the Product Collective team for putting it together. The free trial vs. freemium performance was probably the most interesting to me as well. I also thought it was interesting to see the correlation between companies seeing high growth and an investment in sales resources. I still remember Tope's PLG Summit talk around the unique ability for sales reps/human beings to maximize customer value and when it makes sense to add sales to your PLG mix.

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5yr ago

Sam Richard

OpenView

Maker

Most readers have said their favorite part of the report is the breakdown between freemium and free trial models, and I tend to agree. But don't ignore retention rates by acquisition source (in the downloadable report) it's very eye opening and made me think long and hard about how to design a marketing program from the bottom up.

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5yr ago

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