SaaS Product Benchmarks

SaaS Product Benchmarks

See how your tech product stacks up w/ metrics that matter

4 followers

Visit website
How does your product measure up? Get objective data to help you build products people love—with insights from CEOs and product leaders at over 150 SaaS companies. The 2020 SaaS Product Benchmarks isn't just about informing, it's about driving real growth.
SaaS Product Benchmarks gallery image
SaaS Product Benchmarks gallery image
SaaS Product Benchmarks gallery image
SaaS Product Benchmarks gallery image
Launch tags:
Design Tools•User Experience•Analytics
Launch Team

What do you think? …

Mike Belsito
Maker
We're excited to collaborate with OpenView Venture Partners, Pendo, and others to uncover insights that help Product Managers, Product Leaders, product-minded founders and others compare their tech products against the competition using metrics that matter most -- and help their products grow!
Mahaveer Jain
@belsito Hi, Thanks. Not able to download the report. The download link points to 2019 expanstion SaaS benchmark report. https://cdn2.hubspot.net/hubfs/3... -Mj.
Mike Belsito
Maker
@veerjain Oh no! Looking into this right now -- and if you email me directly -- mike [at] productcollective dot com -- I'll personally email you the correct version today.
Caitlin Bolnick
@veerjain give it a go again- I just tried it and it seemed to work: https://cdn2.hubspot.net/hubfs/3...
Kyle Poyar
Maker
@belsito @veerjain All corrected! Thanks again for calling that out.
Mahaveer Jain
@belsito Thanks..!, i could access the report now.
Kyle Poyar
Maker
We always get asked the question of should we go fully freemium or just offer a time-limited free trial? Now we have original data on which model works best and way. I t turns out that freemium does in fact help bring on more users (33% higher conversion from web visitor to user), but a free trial drives better free-to-paid conversion (nearly 2x the free to paid conversion). Think about freemium as a lead generation play. If you benefit from getting as many people into the product as possible (viral loops, network effects, data collection), freemium is for you. But if you need revenue ASAP, go with a trial model.
Drew Beechler
@poyark Great insights in this year's report, Kyle. Thanks again to you, @sam_richard and the Product Collective team for putting it together. The free trial vs. freemium performance was probably the most interesting to me as well. I also thought it was interesting to see the correlation between companies seeing high growth and an investment in sales resources. I still remember Tope's PLG Summit talk around the unique ability for sales reps/human beings to maximize customer value and when it makes sense to add sales to your PLG mix.
Sam Richard
Maker
Most readers have said their favorite part of the report is the breakdown between freemium and free trial models, and I tend to agree. But don't ignore retention rates by acquisition source (in the downloadable report) it's very eye opening and made me think long and hard about how to design a marketing program from the bottom up.
© 2025 Product Hunt