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This is the 2nd launch from Ritual. View more

Ritual Essential for Men

The scientifically-developed multivitamin for men ✌️

Essential for Men is a reimagined daily multivitamin with evidence-based nutrients in high-quality forms, backed by the first visible supply chain of its kind. All brought together with a delayed-release capsule and mint-essenced tab for a fresh experience.

Launch tags:

Health & Fitness

Launch Team

Edison Espinosa

Do you have men that have taken this and reported back positive results? I know ya'll mention women, but does that immediately that mean it will also be the same for men? would love to hear more about the benefits or before and after taking Ritual

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5yr ago

Nima Alamdari

Ritual

Maker

@edisonjoao6871 our new product Essential for Men is tailored to the dietary needs of men. There are some subtle differences between our men’s and women’s products, reflecting the differences in their dietary gaps observed in the average American diet. You’ll see Essential for Men has vitamin A and zinc included, whereas Essential for Women does not. The components of Essential for Men are designed to help fill nutrient gaps in the diet for men at their particular life-stage, which is the real benefit of the product. So far, we have heard very good things from men about their experience taking the product as well as the taste and sensory characteristics of the capsules. Because we use evidence-based ingredients, and bioavailable forms of nutrients, we are eager to put Essential for Men in our clinical research program. To see how we have demonstrated our results with Essential for Women in the past please check out our clinical study page here https://ritual.com/clinical-study.

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5yr ago

Chris Tolles

@drnima why did you compare to a placebo instead of another product? You showed that the nutrients in your product showed up in the body. Seems like a pretty modest claim that many other products would make similarly.

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5yr ago

Nima Alamdari

Ritual

Maker

Hey @chris_tolles1 the reason we compared our product vs a placebo was to characterize the effect of our multi as accurately as possible in gold-standard, double-blind, placebo-controlled randomized design. The main reason for us testing this way is 3-fold (1) to document the nutrient status changes accurately vs a true non-active comparator (that would essentially mimic a non-multivitamin user), (2) to not introduce study design limitations that a comparator product would introduce (including unblinding and introducing a number of variables making it difficult to make conclusions from, such as different nutrients, different nutrient levels, and nutrient form differences), and (3) by design allowing our peer-reviewers and customers to see the numbers, and visual representations of nutrient status shifts through 12-weeks consumption. A limitation with clinical trials is always the number of questions you can ask, forcing you to choose what your top priority or primary outcome of interest in test --- because this dictates your sampling, and powering, subject recruitment level etc. Now that we have characterized our product, I think it is a perfectly reasonable question to ask how does that compare to another product of interest, but we felt that it wasn’t the right place to start (given the above limitations of testing that way). Hope that makes sense!

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5yr ago

Chris Tolles

@drnima thanks... but what % of your customers are replacing an existing multi vs. taking one for the first time? If high % replacement, they want "better" - not just "functional" (putting aside the reasonable debate about whether increased nutrients provides any function). If high % first time, they want "effective"... and do you have any data that regular old multis would NOT do what your study showed Ritual did? That to me seems like the red herring here. You imply these results are compelling... but compared to what? "Look it's better than a placebo!" is a bit 🤷... and that's the only thing you showed. I respect the rigor of the study but considering how weak the evidence is for multivitamins in general, it feels like this is a very compelling piece of marketing but pretty weak actual science (hence not published?). I'm not trying to be a jerk - just some straight talk on supplement stuff up in here. And super-appreciate your time spent on a thoughtful reply!

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5yr ago

Chris Tolles

@edisonjoao6871 you should note the study Nima points you to didn't look at benefits at all - it was 100% focused on "the thing in the vitamin showed up in your body." It was also not published, which means no peer review. It's literally Ritual saying "trust me on this one." Do you?

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5yr ago

Daniel Jacob Archer

Ritual

Maker

Hi Product Hunt! 👋 I lead Engineering at Ritual (ritual.com). We first reinvented the multivitamin for women to support the different stages of their life (previously launched on PH 4 years ago by our Founder+CEO @katerinamarkov!), and now we’re excited to bring this same evidence-based approach to supplementation, with our innovative delayed-release capsule design and mint-essenced tab to our new daily multivitamins for Men. We aim to make it as easy as possible to dive deep on our products, from scientist to source to supplier. Through our custom subscription eCommerce platform, we have the flexibility to design streamlined paths to purchase that maintain this experience. Additionally, with this launch we've upgraded our infrastructure to enable better subscription management and allow multiple products per monthly subscription, because forming a multivitamin habit can be easier when buddy'ing up! 👯

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5yr ago

Nima Alamdari

Ritual

Maker

Hi Product Hunt! I'm Nima Alamdari, CSO of Ritual. When we built Ritual, we set out to be a new kind of health company that’s rooted in science, simplicity, and traceability backed by the first visible supply chain of its kind. Our debut product reimagined the daily vitamin for women, conveniently delivered to the doorstep every month. We’ve been really happy about the reception to our product and the value provided by our university-led clinical study and open source, visible supply chain. We believe that everyone deserves access to high-quality nutrients geared to what you need and absent of unnecessary extras. As we broaden our horizons, we’re thrilled to unveil our technology tailored to the needs of men. Check us out at ritual.com and please feel free to ping me with any questions.

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5yr ago