Mike here, founder of Ridley.
I built Ridley because I was fed up with how expensive and overcomplicated it is to sell a home. Over the past 25 years, technology has made nearly every step of the process more efficient yet commissions remain skyhigh between 5–6%.
Earlier this year, I decided to sell my house in Colorado without an agent and quickly saw how the industry keeps things intentionally confusing to push people back into the traditional model.
Ridley is the product I wish existed when I started. It uses AI to guide you through every step of the process, with real human support when it matters most all for a fraction of the cost of working with a traditional agent. With Ridley, you get detailed pricing analysis, syndication to all the major home-buying sites, document guidance, showing coordination, transaction coordination, and more.
We opened our beta two months ago and have already onboarded over $30M worth of property. The average seller is saving more than $20,000 in commissions!
Would love your feedback, questions, and thoughts. Appreciate the support!
Ridley
Product Hunt
Can you please sell my SF place. :)
Ridley
@rrhoover very soon!
This feels like one of those ideas we'll look back on in five years and wonder how we ever did it differently.